Belgium-based ad agency Soon used paper as the medium for make playful little insects and beautiful flowers. Each sculpture was handcrafted out of recycled materials, photographed, and used in a brochure to advertise company IGEPA Benelux’s new line of recycled papers.
The designers (Creative director Jim Van Raemdonck / Graphic designers Phoebe De Corte and Dries Caeckebeke / Assistants Claar De Waele and Sil De Boeck) flipped through old magazines and printed materials, and selected a wide range of colorful paper to form the incredibly detailed legs, body, and wings of each creature. Layer upon layer, the artists cut, shaped, assembled, and transformed the paper into these delicate sculptures. The hand-crafted bugs are filled with a vibrant energy that radiates from the delicate composition of materials.