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Public Poster Project

Imagine you saw a colour in your dream, which you have never seen before. It doesn’t consist of any colours or shades that you know. Trying to describe that colour would be as difficult as trying to belive that there is enough love & compassion in the world so every human can feel happiness.

22% of people read the text on street posters like this one. 28% – try to read, and without having understood any sense of it, go further. The rest don’t pay it attention. But what if the secret of happiness has been written here?

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