We love this campaign by network provider O2, official sponsors of England Rugby. They believe that support is the key to success, so are encouraging people all around England to express their support for their national team in order to guarantee a good show at the 6 Nations tournament. Our very favourite part of the campaign is this awesome animation, called Make Them Giants, created by the Blinkink production studio in London. The hand-drawn animation style is stunning, and the short video is not only incredibly well done but also emotional and watchable. The studio worked on the integrated nationwide campaign for TV, print, digital and out of home. We highly recommend taking 2 minutes to watch the video, and you can also find out more about the Wear The Rose campaign as a whole on O2’s dedicated page, where you can even build your own character.
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