All of London Fields Soap Company’s products are made locally by hand in small batches in Hackney, east London. Ingredients include tea and peppermint, and they also make specialist soaps including a blend for cyclists. Choosing a range of art-moderne-inspired patterns for the labels, and elegant serif fonts also from the 1920s and ‘30s, we balanced these with bold sans-serif fonts to give the packaging a contemporary feel.
The packaging was also inspired by place. The East End of London has a long tradition of textile design and manufacturing, including Warner & Sons, who were working in the fabric trade in Spitalfields since the early eighteenth-century, and who had a reputation for excellent weaving work of both traditional and modern patterns – through to the twentieth century. We drew on the visual grammar of craft as a way to define this new brand.”
Agency: One Darnley Road
Designer: Roisin McAvinney
Client: London Fields Soap Company
Type Of Work: Commercial Work
Country: United Kingdom