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Lolli-Pop /Lecca-lecca
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Lolli-Pop /Lecca-lecca

“Lolli-Pop” è una serie di foto concettuali di Massimo Gammacurta. Il progetto sembra essere un riflesso del consumismo di oggi per marche specifiche.

Lolli-pop è l’ultimo progetto concettuale ancora vita da italiano nato fotografo Massimo Gammacurta. I suoi lecca-lecca sono icone commestibili. I marchi sono dolci come caramelle per il palato e l’occhio. Quando Massimo inizialmente diffuse il suo lolli-pops su Internet, come un esperimento d’arte, l’interesse tra i blogger e amanti della moda è esplosa.
Massimo Gammacurta vive a New York e ha lavorato per pubblicazioni e marchi come Details, Forbes, Nike, Lexus, Surface Esquire Magazine e Esquire UK. Ha vinto molti premi ed ha partecipato nel 2009 alla Fashion Sweet Mostra a Cannes, in Francia, Il Maestro di Hasselblad Mostra a Hong Kong, Copenhagen, New York e Londra, e l’Instant Book Show di New York.

“Lolli-Pop” is a series of conceptual photos by Massimo Gammacurta. The project looks to be a reflection of today’s consumerism for specific brands.

Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta. His lollies are edible icons. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print…

Massimo Gammacurta lives in New York and has worked for publications and brands such as Details, Forbes, Nike, Lexus, Surface Magazine and Esquire UK. He has won many awards and participated in 2009 in the Sweet Fashion Exhibition in Cannes, France, The Master of Hasselblad Exhibition in Hong Kong, Copenhagen, New York and London, and the Instant Book Show in New York.

[ via illusion.scene360 ]

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