Latin American Design Festival 2018 has now a beautiful new identity created by IS Creative Studio, Peru.
For the design of the 4th edition of the Latin American Design Festival, the studio applied two rules, only use two colors and only use two typefaces.
Celebrating 4 years of LADFEST, IS came up with the idea of the cube and the 4 sides, giving different perspectives in design as a good concept of what is the festival about. The studio decided to use red and black as the most used colors in graphic design and only two typefaces, a super extended (Druk – Commercial Type) and a light contemporary serif (Fifty – Ecal Typefaces).
The graphics gave the crowd a good energy to the festival.
IS Creative Studio is an international branding studio with offices in Lima and Madrid. 20 years experience in New York, Tokyo, Madrid and Lima working with clients from various industries give us a global vision.
The passion for the work and their international customers have made them natural coolhunters, designing meaningful brand experiences that increase the perceived value of brands.
Their work process is based on extensive research, working as a team with our clients on strategic plans, questioning established truths, generating new ways, transforming perceptions and maximizing the value proposition. IS creates memorable brand experiences that go beyond the product, giving almost revolutionary unique solutions that create loyalty beyond reason.