The car Land Rover Discovery 4 has 5 external cameras that provide assistance to the driver especially during parking. To promote this feature,the agency Young & Rubicam Germany has decided to show human eye, mixing the colored iris with breathtaking landscapes.
DISCOVERY 4. Keep an eye on your surroundings with the 5 Camera Surround-System.
Advertising Agency: Y&R, Berlin, Germany
Executive Creative Director: Jan Leube
Creative Directors: Markus Rieser, Esben Ehrenreich
Art Director: Bernd Claussen
Copywriter: Ralph Stieber
Photographer: Markus Thums