Los Angeles is now home to the Museum of Ice Cream: this confectionery exhibit founded by Maryellis Bunn and Manish Vora is a sweet homage to the popular dessert and was sold out in New York where it was previously based. The new downtown LA location is four times bigger but it’s selling out just as fast.
There are 12 different rooms, each with quirky installations that are seemingly right out the pages of Willy Wonka’s playbook and, of course, rotating sweet treats from local ice cream shops along the way.
The tour begins in a pink room full of phones where you’ll get a special call from none other than Seth Rogen who will instruct you on the in’s and out’s of the museum. Each room is dedicated to a specific topic and provoke a sensory surprise: from the mint room to the the pool of sprinkles where you can actually dive in!
Photography by Jennifer Chong