Super goes in. Superdry taste comes out.
This is a ridiculous funny advertising campaign to promote the Hahn Superdry beer, created by the Australian Publicis Mojo agency who had the idea of all the fantasy involved in the ad. “Super goes in. Superdry taste comes out. This visual-effects heavy TVC depicts a hyper-stylised Hahn Super Dry brewery where the ‘superness’ – represented by a series of unorthodox influences is infused and brewed into the beer at every stage of its creation.” It was directed by Tom Kuntz that is very known by the super popular Old Spice campaign.
Credits:
Director: Tom Kuntz
Agency: Publicis Mojo Sydney
Executive Creative Director: Micah Walker
Creative Team: Justine Armour, Ruth Bellotti
Agency Producer: Adrian Shapiro
Production: MJZ
Producer: Scott Kaplan
Editor: Gavin Cutler @MacKenzie Cutler
Visual Effects: Eight VFX and Cutting Edge Sydney
Sound Design: Simon Lister @Nylon Studios
Music Supervisor: Karl Richter @Level 2
