Today we want to show you interesting brand identity based on creative high quality typography. The creator of this identity is designer from France Drach P. Claude. “The identity created for the french bistro “l’Épicerie” is inspired by its theme and its aesthetic “old France”. The project is based on the popular and obsolete image of merchant who prepares the orders for his customers using kraft packaging paper and bits of string. The menu comes in two versions, the grocer’s notebook to flick through, or the newspaper to unfold.” Take a look!
