The team at Reynolds and Reyner has designed and developed the latest identity for rooted in the city’s long history and tradition. But this coffee house is not really in London as the name, texture and atmosphere might suggest; this new coffee house is actually located in Kiev, the capital city of Ukraine (Verkhniy val 18, Kyiv, Ukraine, 04071). With a strategy anchoring Coffee House London to London’s broad culture, the team has succeeded in unfolding a visual language epitomising trust, loyalty and a rich heritage, albeit in a location that differs from London itself. The result: a unique space that is stylish, rich in detail and comfortable for the local clientele to enjoy.
The emblematic pursuit of the coffee house’s logo gives weight and strength to the idea; it lets people know that although the experience may be new, there is a strong element of heritage and a connection to the city. Hinting at an old world, its clean, sharp strokes however, also lend it a somewhat light and modern edge. With a diverse set of colors as well as an 8-bit look with squares and dots – the coffee house’s modern qualities are emphasized without compromising its historic roots. Typographically, the use of a serif carries the classic London heritage whilst accentuating a timeless quality.
The team developed a line checkered pattern bringing movement and comfort not only to graphic elements and packaging but also to the overall atmosphere by using it as upholstery in furniture pieces. The pattern not only acts as an accent but brings points of interest together as it contrasts and plays with other elements such as the wainscoting and crown molding. As a result, a classic London look unfolds in the interior while the colors elevate it into a more modern, contemporary experience. Coffee House London really transports you from one place to another – from one state of mind into another in fact. It is a small but magnificent project – a true visual and spatial design project in every sense.
photo © Reynolds and Reyner