Motorola’s new advertisements, showing off their Moto360 smartwatches, use the tagline “A watch for our times”. The short series of adverts show how technology has crept into our lives and become so important to us that we use it in all kinds of situations. The adverts show characters like a businessman and a golfer going about their business, before showing each protagonist respond to something happening on their smartwatch, such as a message from an angry wife, or a girl’s face on Tinder. They will definitely make you laugh, as the situations are exaggerated but still realistic, and the style of the advert clearly mocks more traditional tech ads. Have a look!