For many, a 6-pack of beer is perfect the way it is. Its fairly reliable cardboard casing is an industry standard and has faced little criticism from beer drinkers. That is until Korean designer Wonchan Lee took it upon himself to completely redesign beer packaging. This new beer holder was honored at the A’ Design Award & Competition — an international packaging design event. Coined the Leuven, the innovative design differentiates itself from competitors with striking structural components. Inspired by an ice bag, the packaging features two panels with velcro that secure the vacuum sealed PET bags.
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