“This is the 10th year our agency is celebrating the “Alcoholidays,” so we had to commemorate the occasion in true, ridiculous, and overthe- top style. We created 12 new holidays for our clients to celebrate throughout the year, casted different men from the agency as models for each month, and put the ladies in control to flip the pin-up calendar stereotype on its head. We wrapped the whole thing up in a 2-color overprint technique that required custom decoder glasses to see, and bound it on a die-cut chipboard that was silkscreened inhouse. The result was 365 days full of Alcoholiday cheer.”
