ogilvy & mather‘s recent ad campaign for expedia combines multiple airport IATA codes
to form phrases related to travel.
the campaign was created by jon morgan and mike watson of ogilvy who reviewed three-letter codes
(used to identify luggage destinations) from over 9000 airports to finally create 36 ads.
some of the phrases include WSH EWE WRE ERE [brookhaven, ewer indonesia, whangarei, erave]
and SUN SEA SND SEX [sun valley, seattle, seno, sembach].
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