If you really want to live a unique and timeless experience, you have to go and see this Art installation. LIGHT is TIME at Triennale di Milano, during the period of Milan Design Week.
The design of the “installation art” was developed by Tsuyoshi Tane(DGT), a renowned Paris-based architect, together with CITIZEN’s in-house design team. Celebrating the theme of “LIGHT is TIME,” the installation is comprised of the main plates — the main movement plate that forms the foundation of all watches. The 80,000 main plates suspended in air create an inspirational space for our exhibition at Triennale di Milano. Among other highlights, a pocket watch from the 1920s and the latest model will also be on exhibit. This rare timepiece will show visitors a glimpse of the origin of CITIZEN. Combined with our latest lineup and the art installation, the entire exhibit will reinforce our world-class brand and hopefully allow visitors to better understand allure of CITIZEN Design and our watch-making craftsmanship are all about.
Among other highlights, a pocket watch from the 1920s and the latest model will also be on exhibit. Combined with a selection of the best watches and the art installation, the entire exhibit will allow visitors to better understand the Citizen Design allure and the unique watchmaking craftsmanship that fosters excellence and creativity.
DGT was selected by Icon Magazine among the “20 essential young architects” in 2008 and won the Red Dot Award in 2013.
Here a short video of the same Art Installation at Baselworld.