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Vittel Refresh Cap
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Vittel Refresh Cap

Doctors recommend drinking 8 glasses of water each day. Unfortunately, most people are too busy that they forget to rehydrate. To remind people to drink up, Ogilvy Paris created a fun bottle cap design for French brand Vittel.Called the ‘Refresh Cap’, it features a built-in timer that pops a flag at every hour—reminding its owner to take a sip of water. The timer resets each time the bottle cap is twist shut.Isn’t this a simple and fun way to remind people to rehydrate?

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