In its recent ad campaign to promote the Galaxy S4, Samsung challenged commuters in Zurich, Switzerland to a ‘stare down’.
Using the S4’s ‘smart pause’ function—which is able to detect if someone’s looking at it—commuters were invited to stare at the phone for as long as possible.
If the participant breaks eye contact, the game ends—however, if the person is able to maintain eye contact for 60 minutes, he or she will win a free Galaxy S4.
It might sound easy, but various distractions will present themselves throughout the challenge—attempting to distract the player from winning.
Do you have the willpower to maintain eye contact for 60 minutes?
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