In support of World for All Animal Care and Adoptions in Mumbai, photographer Amol Jadhav along with art director-cum-retoucher Pranav Bhide transformed a brilliant idea into striking ads that are more than meets the eye.
Using creative lighting and framing, the pair created a trio of optical illusion portraits, each masking two visuals as one, in a campaign to encourage pet adoption. The prints bear the tagline “There’s always room for more. Adopt.”
