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Martini brings back glamour to F1
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Martini brings back glamour to F1

Some say that Formula One has lost its sparkle in recent years; from one of the most exciting sports on Earth focused on speed, adrenaline and beauty, it has been dulled somewhat by money and power. However, Martini’s return to the Gran Prix as sponsor of the Williams team has given the sport a much needed injection of magic and there’s no doubt that F1 is now back to its glamorous former self.

 

Even Martini’s ambassadors are the perfect mix of style and F1 passion; the stunning Israeli model Bar Refaeli is the definition of modern motorsports – not only beautiful, but passionate about the sport, even before her appointment as Global Martini Race Ambassador.

 

Especially during Race Week in nearby Monza, the exclusive Terrazza Martini in Milan is the place to be – up there, you’ll find Refaeli, drivers Felipe Massa and Valtteri Bottas, and model-turned-photographer Cate Underwood admiring the view while sipping their Martini cocktails.

 

Underwood is now on the other side of the lens as Martini’s official race photographer, and has been documenting the excitement of F1 season in an honest, reportage style which accurately shows the excitement of the sport.

 

Martini has brought an element of cool back to Formula 1, both on and off the track, and this time it’s here to stay.

 

 

Alcuni sostengono che la Formula 1 abbia perso il suo fascino negli ultimi anni; uno degli sport più affascinanti del mondo, in cui adrenalina, velocità e bellezza sono state sempre più offuscate da giri economici e poteri. Ciononostante, il ritorno di Martini al Gran Prix come sponsor del team Williams ha iniettato una nuova dose di magico e non v’è dubbio che la F1 sia tornata a risplendere nel suo fascino originale.

 

Anche gli ambassador Martini rappresentano un perfetto mix di stile e passione per la Formula 1; l’incredibile modella israeliana Bar Refaeli incarna la definizione degli sport motoristici moderni – non solo bella, ma appassionata di questo sport prima ancora di divenire ambassador Global Martini Race.

 

In particolare nella Race Week di Monza, l’esclusiva Terrazza Martini a Milano è un posto unico al mondo – in cui si possono trovare Rafaeli, gli autisti Felipe Massa e Valtteri Bottas, e la modella fotografa Cate Underwood – a sorseggiare il proprio Martini Cocktail ammirando la vista.

 

Underwood è attualmente occupata come fotografa ufficiale per le gare Martini, documentando la frenesia della stagione delle gare con un reportage sincero e accurato.

 

Martini ha riportato un elemento di unicità nel mondo Formula 1, tanto sulle piste quanto nel dopo gara, e questa volta è li per rimanerci.

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