HYPE is a simple and space-saving inflatable sofa created by Paolo Reato Design Studio.
“The idea was to create a product that could self-inflate and be at the same time useful for relaxation and leisure”, said interior and product designer Paolo Reato. HYPE is a multifunction inflatable sofa, adaptable to both indoor and outdoor spaces, with an electric pump for self-inflating.
The idea was to create a product that could self-inflate and be at the same time useful for relaxation and leisure – Paolo Reato Design Studio.
Paolo Reato Design Studio‘s work is mainly directed to the creation of products and design objects to improve living and working environments, developing original and innovative models, respecting the surrounding territory, from which the team often draws inspiration.
HYPE. What’s this?
Hype’s translation is “whipping” or “inflating”. It is born in the advertising field and represents the marketing strategy to create strong expectations for a product. Playing with this aspect for the launch of the site we wanted to create a product that describes this type of expectation. A product that comes from waiting for something, creating strong expectations, inflating a certain news or creating a strong desire.
Turin-based Paolo Reato Design Studio believes in HYPE as a product that could self-inflate and be at the same time useful for relaxation and leisure. To see more, visit www.paoloreato.com.
