Creative agency TBWA paris took the concept one step further by highlighting aspects of the fast food chain’s six most emblematic menu items: big mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish.
Instead of using actual products, the campaign comprises flattened illustrations, which also features miniature golden arch motifs next to the drawings. The ‘pictogram’ advertisements are scheduled to appear on more than 2,700 outdoor displays in France, starting early June 2014.
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