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Coca-Cola “It’s beautiful” Campaign

While Chrysler says there is nothing more American than America itself, Coca-Cola makes you think about what that identity really means, in its secondSuper Bowl 2014 spot. Created by Wieden & Kennedy and directed by John Hillcoat, the spot features gorgeous shots of America’s natural beauty, accompanied by a rendition of “America is Beautiful.” The song starts off in English, but thereafter, every line is sung by a different voice, in a different language, including Tagalog, Hindi and Senegalese. Seven female singers were featured in total, videos of whom are now featured on Youtube.

This is sure to be a hit with families, especially multilingual ones, watching the game.

 

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