Carlsberg celebrates Premier League ‘rollercoaster’ with global AD
The Danish lager brand has rolled out a TV and cinema ad, called “the ride” (below), which shows fans of Premier League clubs experiencing the highs and lows of a season on an actual rollercoaster.
To reflect the emotional “ups and downs” of supporting a Premier League club, the ad captures the expressions of supporters as they hurtle along on the rollercoaster.
It also features former Premier League “legends” such as ex-Liverpool star and Robbie Fowler, recently appointed England under-21 manager Gareth Southgate and former Chelsea defender Marcel Desailly.
Digital activity Twitter, Facebook and Instagram will focus around the hashtag #JoinTheRide, while the campaign will be supported with outdoor, packaging and point-of-sale promotions.
The ad was created by Buenos Aires-based agency Santo and directed by Juan Cabral.