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Being forgotten is as painful as forgetting
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Being forgotten is as painful as forgetting

Creative print campaign by APEAD ( Asociación Peruana de Alzheimer y otras Demencias – Peruvian Association of Alzheimer’s and other Dementias ) where it presents portraits of people displaced by polygons losing the original portrait. The tagline and title of the campaign reflects exactly the difficulties that you encounter when you deal with a disease like Alzheimer: ” Being forgotten is as painful as forgetting“.

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