pepsi max has surprised commuters with their ‘unbelievable’ AR installation at a bus shelter on new oxford street in london. the intervention locates a special real-time display on the exterior face of a billboard wall, which visualizes a realistic augmented live stream of exaggerated events from the inside. from a giant robot crashing through the road’s brickwork to a passerby being abducted by flying saucers, the interactive experience creates unusual scenarios on the street, engaging the public for a publicity stunt.
to watch the action unfold, see the video below:
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