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Anti-littering Ads Campaign
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Anti-littering Ads Campaign

Clever advertising campaign by the City of Toronto’s Livegreen organization. The aim of the project is to mix together pieces of trash found on the ground in order to create a word to describe people who litter trash on the street. Livegreen is trying to dissuade tourists and residents from littering, reminding them that “littering says a lot about you.”

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