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Anti-Abuse Ad | Lenticular Printing
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Anti-Abuse Ad | Lenticular Printing

Spanish organization Aid to Children and Adolescents at Risk (ANAR) Foundation has created an anti-abuse ad that is only visible to children.
Created using lenticular printing, the ad shows a different photo depending on the angle that the ad is viewed from.

From an adult’s perspective, the ad shows a picture of a boy with the words “Sometimes, child abuse is only visible to the child suffering it”.
However, from a child’s point of view, the boy in the ad becomes bruised and the words “If somebody hurts you, phone us and we’ll help you” will appear, together with the foundation’s help line.

The ad was created to offer a helpline to abused children, without informing their abusers.

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