Airbnb unveils its new identity, launches redesigned mobile app and website
Airbnb, which is now operating in 190 countries, has just unveiled a branding overhaul that includes a new logo and a redesigned website, so as to project a stronger global identity.
The new logo has been dubbed “Belo” by the company, and looks like a playful inverted heart—according to aFast Company interview with Brian Chesky, the CEO of Airbnb,
the logo is meant to be an abstraction that combines elements of a heart, a house and a location pin, and designed to resemble the letter “A”.
However, some observers on the internet have been quick to point out that it unfortunately look like a vagina,
while others have spotted uncanny similarity between the Belo and the logos of several other companies—you can read more about these logo look-a-likes here.
Scroll down to view some images of the redesigned website. What do you think of Airbnb’s rebranding project ?
They also launch a new creative contest ( here ) where you can create your own logo!