Milan-based design studio studio FM milano has designed a gorgeous new series of pictograms for the new Doha International Airport. Taking their starting cue from the shape of the airport (as drawn up in a simplified master plan), the designers ensured a coherent, consistent language applied to the entire set of pictograms.
Pictograms that helped to denote signs, finding your way around, and so on, were then applied to all the lounges and the public activity nodes of the New International Hamad Airport in Qatar. This brilliant work came from a brief to design an identity for the large public space with a workflow that involved coordinated complexity.
Each pictogram is customized with its own distinct peculiarity, but still consistent with the entire series.
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