Design a branding for a child target is still a difficult exercice. Strike a balance in a graphic choice to be loved by child and by the parents is certainly one of the most difficult problematic for a designer. For Monster Milk, the Eskimo agency succeeded pretty well this challenge. They developped a crazy universe with cute monsters that call to mind the Pixar monsters, but the agency didn’t leave aside the information objective with one color monster for each type of milk.
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