Volkswagen Ads Use Logo And Negative Space To Promote Car Features
To promote the safety features of its cars, Volkswagen—with the help of India-based ad agency DDB Mudra—has created a series of clever, negative space ads.
Each ad comprises of the company’s logo, as well as a tiny car to demonstrate the various safety features.
Advertising Agency:DDB Mudra, Gurgaon, India
Creative Director:Sambit Mohanty, Martin Godwin, Sunny Johnny Kundukulam
Art Director:Sharada Nand
Copywriter:Sharada Nand
Illustrator:Sharada Nand
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