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The Impossible Family Portrait

I like this campaign from Pereira & O’Dell for skype.  It’s a simple idea grounded in product truth.  ”Stay Together” is a series of 3 short films and ‘projected’ portraits by Singaporean photographer and visual artist John Clang.  Last year we featured some of Clang’s work here on our pinterest board.

It’s smart because Pereira & O’Dell tapped into what this artist was already doing and used it to craft a campaign that invites users to celebrate the different ways skype is used to “Stay Together”.

 

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The spots were shot and directed by Station collective Peking, the directing duo of Nat Livingston Johnson and Gregory Mitnick

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