I like this campaign from Pereira & O’Dell for skype. It’s a simple idea grounded in product truth. ”Stay Together” is a series of 3 short films and ‘projected’ portraits by Singaporean photographer and visual artist John Clang. Last year we featured some of Clang’s work here on our pinterest board.
It’s smart because Pereira & O’Dell tapped into what this artist was already doing and used it to craft a campaign that invites users to celebrate the different ways skype is used to “Stay Together”.
The spots were shot and directed by Station collective Peking, the directing duo of Nat Livingston Johnson and Gregory Mitnick