NIKE’s ‘unlimited stadium’ has been created by BBH singapore who conceptualized the overall project in collaboration with a team of partners. After setting an initial lap time, a sensor is attached to each athlete’s shoe, with their competing avatar running alongside...
Sports brand Nike’s latest advert is funny and aimed at women, although maybe some men might be able to relate to it as well! The ad, created for Nike’s #betterforit campaign, shows a number of different girls as they try...
The sports brand Reebok has unveiled a new logo, incorporating the delta symbol alongside its name. This is the company’s second major logo change in 121 years—the Union Jack featured prominently in the logo before the company switched to a...
Sport is the ultimate game, and athletes are the ultimate players. Nike introduces a whole new training platform. Measure your score against your self, against your friends, against the world. The more you play, the better you get. The world...
Ecco l’esclusivo video della nuova campagna globale di Adidas firmata da Sid Lee Agency. Prodotto da Romain Gavras, lo spot è costruito attorno a un mix di sport, musica e moda. La colonna sonora è firmata dal duo electrodance dei Justice.
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