Based in Seattle, Emmy Award winning directing and creative duo Mindcastle was recently commissioned by ESPN to create the brand campaign for the launch of 2016 NBA Countdown on ABC. The concept they came up with is refreshingly unique—they decided to use retro cassette...
NBA Jingle Hoops It stars Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry shooting three-pointers at nets outfitted with Christmas bells—producing an even more impressive musical performance, this time of “Jingle Bells.” LeBron James punctuates the song with...
Designed by Korean toy artist CoolRain, this follow-up to the original series feature eleven NBA ballers in their road jerseys — LeBron James, Chris Paul, Rajon Rondo, Jeremy Lin, Kevin Durant, Blake Griffin, Dwight Howard, Pau Gasol, Chris Bosh, John Wall, and...
To mark Veterans Day, the Carrier Classic NCAA basketball game between North Carolina and Michigan State was held on the deck of the USS Carl Vinson in front of an audience of our military men and women. President and Mrs. Obama...
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