Tag: fitness

The Austin Bouldering Project by DJA architects (architecture) and Lilianne Steckel (interiors) is an enormous bouldering facility in Texas, offering over twenty thousand square feet of climbing walls, as well as fitness classes, lounge and work area. The great thing...

  After the opening of the new adidas Originals flagship store, Milan is once again the star of the show. To mark the opening, in fact, the sports brand commissioned a dedicated tribute to the city, involving seven of the...

Sports brand Nike’s latest advert is funny and aimed at women, although maybe some men might be able to relate to it as well! The ad, created for Nike’s #betterforit campaign, shows a number of different girls as they try...

The new adidas Original store in Milan was officially inaugurated a few days ago, the fifth of its kind in the world after the stores in London, Berlin, Shanghai and Seoul, and is intended to add an extra string to the...

Ines Kaag and Desiree Heiss, from the European design studio Bless, are presenting a computer with a keyboard made of punching bags at the Istanbul biennial to encourage office workers to be more physical during the working day. The computer’s screen...

With the print campaign “Better by Bike”, the city of Buenos Aires wanted to encourage its habitants to use bicycles by showing all the benefits on the health. Developed by La Comunidad, these colorful posters shows the benefits in different...

Ever think about trying to get in shape like a superhero? Well, if you can’t find a radioactive spider or mutant gene, you’re gonna have to do it the hard way Luckily, Neila Rey has developed this awesomely nerdy workout...

Don’t be embarrassed by ugly fitness equipment in your room anymore! Ciclotte might just be the first designy exercise bike. Designed by one of Milan’s leading designers, Luca Schieppati and made by the Italian Lamiflex Group, Ciclotte is like another...