Inspired by The Beatles’ film ‘Yellow Submarine’, Stella McCartney introduces the new ‘All Together Now’ collection.
The new collection brings the fun, fantasy and psychedelia of the iconic film ‘Yellow Submarine’ back to life and shares its message of peace, love and togetherness with a new generation.
Last year, the iconic Beatles film ‘Yellow Submarine’ celebrated its 50th anniversary, with its vivid hand-drawn imagery—by German artist Heinz Edelmann—digitally remastered for a modern audience. Stella attended a screening with family and friends and left inspired.
“It affected me in a way I just wasn’t expecting. Especially this idea of connecting people and bringing people together—politically this message has never been more relevant. So, I came out and I was like ‘I have to do something,” said Stella.
The campaign film sees four musical talents KEYAH/BLU, Joy Crookes, Oscar Jerome and Femi Koleoso exploring the Sea of Holes from ‘Yellow Submarine’, as they are transported to the hallucinogenic world of Sergeant Pepper Land. They interact with graphics and characters from the film before coming together to perform a dreamy beat composed exclusively for the campaign.
The new All Together Now’ collection is as kaleidoscopic and bold as the original film.
Stella sets out to reimagine the film’s timeless message for a new generation. A fun, uplifting and hopeful statement of unity, at a time when it feels more important than ever.
The new All Together Now’ collection is as kaleidoscopic and bold as the original film. As well as women’s and men’s ready-to-wear, the collection also spans kidswear.