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Clever Beer Super Bowl Campaign | Newcastle
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Clever Beer Super Bowl Campaign | Newcastle


Newcastle Brown Ale, which didn’t buy airtime in Sunday’s Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this week—including the hilarious endorsement below by Anna Kendrick.

Just like last week’s Newcastle trailer was the year’s best Super Bowl teaser, Kendrick’s performance will surely be the funniest among this year’s celebs.

Since Newcastle doesn’t have the bankroll to create a super fancy, tangentially-related-to-football commercial, they’ve paid us to show you how focus groups would’ve reacted to an ad that was never made. They loved it — or would have loved it, if Newcastle had the money to produce the thing, which they don’t.

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