As part of its push to get millennials to drink more beer, Bud Light and EnergyBBDO’s 90-second, fourth-quarter “Coin” commercial follows a gentleman after he accepts a challenge printed on a beer bottle. The spot plays up ’80s culture as the guy makes his way through a life-size Pac-Man game. The ad builds on the brand’s “Epic Night” and “Up for whatever” tagline from last year, including an on-site activation in host city Phoenix that will house numerous events over Super Bowl weekend, including one hosted by DJ Steve Aoki.
