Le Chocolat des Français is a chocolate brand with very cute packaging designed by Paul-Henri Masson. The very French brand naturally wanted its very French identity to come through in its chocolate wrappers, and Masson created colourful designs which represent France and specifically Paris in an adorable way. There are berets and Eiffel towers aplenty, but the packaging isn’t overly kitsch. Check out some of the designs below, or follow Le Chocolat des Français on Instagram.