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Makita | It all starts with the right tools.
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Makita | It all starts with the right tools.

Simply brilliant new Makita advertising campaign. After making macro photographs of their professional tools, they inserted in place of drill bits, some of the most famous buildings in the world: the Empire State Building, the Burj Khalifa and the Gherkin Tower inserting the tagline: “It all starts with the right tools.”

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Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Copywriter: Benjamin Merkel
Art Director: Hugo Moura, Hans-Juergen Kaemmerer
Photographer: Getty Images
Agency Producer: Dennis Ax, Gabi Dingeldein
Illustrator: Jack Moik
Chief Creative Officer: Andreas Pauli
Artbuyer: Sabine Patze

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