Simply brilliant new Makita advertising campaign. After making macro photographs of their professional tools, they inserted in place of drill bits, some of the most famous buildings in the world: the Empire State Building, the Burj Khalifa and the Gherkin Tower inserting the tagline: “It all starts with the right tools.”
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Copywriter: Benjamin Merkel
Art Director: Hugo Moura, Hans-Juergen Kaemmerer
Photographer: Getty Images
Agency Producer: Dennis Ax, Gabi Dingeldein
Illustrator: Jack Moik
Chief Creative Officer: Andreas Pauli
Artbuyer: Sabine Patze
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