Contemporary design studio We+ designed a kinetic Christmas tree with ribbon in MIKIMOTO Ginza Main Store.
Behind the window that is seven meters tall and seven meters wide, objects with “ribbons,” which is Mikimoto’s design concept for this year, and pearls, a motif for ornaments, are hung to form a Christmas tree. The tree is constructed from about 150 objects made from gold, silver, and red ribbons. Some of them are made to randomly and repeatedly stretch out and contract so that viewers can get a glimpse of its delicate and coordinated expression, as if sparkling snow crystals are appearing and disappearing, or the entire tree is breathing. Lights that slowly change on both sides further bring out its three-dimensionality.
For 40 years, the Mikimoto Christmas tree had been a symbolic icon of the holiday season in Tokyo. Although this beloved tradition ended in 2014 due to the reconstruction of the Mikimoto building, the tree was reborn as “Mikimoto Ginza Tree” accompanying the new opening MIKIMOTO Ginza main store last year. This year’s Christmas tree was also designed by We+ following last year.
We+ is a contemporary design studio established in 2013 by Toshiya Hayashi and Hokuto Ando based in Tokyo. They develop their experimental approach to products, installations and graphics, by combining unconventional materials and technology to shift perspectives. They have been commissioned by a variety of partners including SONY, Marimekko, Issey Miyake and Mori Art Museum.