IKEA brings its building forniture sheet to the next level.
The company designs a series of recipes called IKEA Cook This Page. Developed in partnership with Leo Burnett (who won a series of awards for the campaign). This Page is a collection of pieces of parchment paper with instructions printed directly on them using edible ink. Lay out the parchment paper and assemble the ingredients for ravioli with Swedish meatballs, salmon with lemon and herbs, shrimp, or a fruit crumble directly on top of the parchment paper recipe. Once you’ve filled in all the areas on the recipe with the ingredients, many of which are available at the local IKEA, you just roll it up and cook it in the oven. Here’s hoping these recipe sheets get released at all IKEA locations across the globe.
Photography by Arash Moallemi