Swedish furniture brand IKEA never fails to amuse with its fantastic advertising – we bet you all remember the bookbook – and these recent billboards advertising their assembly service didn’t disappoint. From Hamburg-based agency thjnk (the same agency responsible for the clever RGB billboard), these ads allow IKEA to poke fun at the notoriously confusing experience of self-assembly. Made up of four pieces of a billboard all put in the wrong places, these just go to show that sometimes the simple things are the most effective.
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