24h Week Month

Words Can Fly | 3D typographic poster

28.12.2011 | Graphic, Typography
3D-Typographic-Poster-for-Japan

It’s hard to believe that it’s been over nine months since Japan’s massive earthquake that not only triggered a devastating tsunami but also severely damaged the Fukushima power plant, which resulted in the world’s worst nuclear accident in 25 years. While recent headlines state that the dilapidated power plant is now stable, everyone seems to agree that the crisis is far from over.

As an expression of their support for the people in Fukushima, artists Kyosuke Nishida, Brian Li, and Dominic Liu have come together to create a beautiful 3D typographic poster called Words Can Fly. The poster represents the hope that words can encourage people during the most difficult of times.

Most breathtaking are the colorful origami birds that seem to be bursting out of the poster.

“This design was inspired by the Japanese traditional custom, Senbazuri, which means a group of a thousand origami cranes. It is customary to fold these cranes to wish someone luck,” the artists state on their website. “We wanted to pay tribute to this custom through the process of constructing the paper sculpture.

“The words on the poster were inspired by the instant encouragement and consoling words that Japanese people were able to receive just after the tsunami and earthquakes hit Japan, through social networking services such as Facebook and Twitter.”

The project took several weeks to complete. Brian Li, one of the art directors, shared with us some extra “making of” photos at the bottom of this post so that we can see how it all came together.



Making Of:






Credits:
Creative Director: Kyosuke Nishida
Art Director: Kyosuke Nishida, Brian Li Sui Fong
Designer: Dominic Liu
Photographer: Simon Duhamel
This project was realized with the help of Surface3 Design Office.

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