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T-shirt design for orphans

05.02.2014 | Advertising
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T-shirt design for orphans

Many Chinese infants were separated from their parents after several earthquakes last year. To inform passers-by of this problem, designer Li Cheng Rui designed a hyperrealistic t-shirt that looks like a baby clinging onto the back of the wearer.
This lifelike t-shirt drew the attention of passers-by, which enabled volunteers to talk to people about adopting these orphans.
What do you think—did this attention-grabbing shirt highlight the severity of this problem ? 

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Brief
A lot of babies become orphans after the earthquake, they cannot enter the new family because people don’t know much about the adoption process.

Idea
We printed a picture of the baby in the back of the t-shirt, and as work wear for staff of public campaign, and distributed to the adoption applicants and donors.

Result
Which greatly attracts public attention by the special form of Visual Media and interpersonal communication ,and easy to reach out to communities, schools, shopping malls, commercial buildings, and other occasions through fluidity of medium. The dissemination event becomes a Topic, and continued to receive telephone counselling after a week.

 

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