Shock advertising has been the topic of discussion for some time, it can certainly be controversial, but, does it work? The consensus is that it can work, but only in the short term. This new campaign from the Learn For Life Foundation of Western Australia is quite striking within the genre and it’s definitely shocking. In this video campaign you see a few school drop-outs being blown up on the beach.
“This is what happens when you slack off. Stay in school.”