What is the potential of a white piece of paper? That’s the question eight British creatives were challenged to answer in the Redefining Paper project by a renowned paper company. Armed with an unlimited stock of James Cropper‘s Porcelain white paper, they were encouraged to let their imaginations run wild. The creatives (Rosanna and Clint, Daniel Reed, Megan Ocheduszko, Laura Nelson, Thomas Mills, Dan Hoolahan, James Donegan, and James Condon) produced a huge range of results from the exact same material, from clocks to lamps to intricate jewellery and more. All of these are sure to make you reevaluate the humble white A4 sheet.