24h Week Month

Pimkie Color Forecast | Video

18.05.2012 | Advertising, Fashion, Video
feeldesain-Pimkie-Color-Forecast-14

How does the Color Forecast work?
It’s MAGIC!
No, just kidding.
Actually, we installed High Definition cameras in the fashion capitals of Europe (Milan, Paris, Antwerp).
The cameras are connected to Mac Mini’s with color tracking software developed by Pedro Cruz (pmcruz.com).
The software analyzes the passing colors and shows in real time which colors are worn the most.
All colors are then compiled in nice infographics, so you can follow how the cities evolve and how trends change.

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